Johnnie Walker Blue Label Ultra No Further a Mystery
Johnnie Walker Blue Label Ultra No Further a Mystery
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The Ultra bottle is the results of a five-12 months quest by Johnnie Walker’s owner, Diageo, to discover the most sustainable and lightest packaging probable whilst retaining the posh aura with the franchise and its Distinctive blend of whiskies, which include things like ultra-scarce Oban, Brora, Royal Lochnagar, and several ghost distilleries.
This new, lightweight bottle is a thing of exquisite natural beauty; but additional importantly, it demonstrates what is achievable In terms of lightweighting glass. We'll continue implementing these learnings across our vary, getting much more progressive strides as we look to the way forward for Scotch.”
Based on our study, it is also thought to be the entire world’s lightest 70cl Scotch Whisky glass bottle at any time launched to current market.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is established by adopting a exam-and-learn model, designing and exploring with out limitation and imagining what the future of lightweight luxury packaging could convey.
World Style and design Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session investigating the future of luxury. With other groups relocating in the direction of light-weight – such as eyewear and large-effectiveness cycling – we questioned irrespective of whether luxurious spirits could follow accommodate. “We took our eyesight into a group of specialist glassmakers and throughout a 5 year take a look at-and-find out system slowly and gradually uncovered how to make tasteful, lightweight glass.
This new, light-weight bottle is usually a thing of exquisite attractiveness; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll keep on implementing these learnings across get more info our variety, using additional progressive strides as we glance to the way forward for Scotch.”
We hope that our discoveries may have a optimistic effects throughout the broader field and help uncover new choices for lighter, reduced carbon packaging choices.”
Certainly—this collectible edition is often ordered on the internet and transported securely for your door with signature affirmation.
Weighing a hundred and eighty grams, the Blue Label Ultra bottle is really a glimpse into the future of sustainable luxury spirits packaging
We are listed here whenever you're all set to go ahead and take plunge with Johnnie Walker and learn cocktail recipes, new product launches and the latest from our environment of whisky.
Diageo has stated that the “Formerly claimed ‘lightest weight scotch whisky bottle’ was launched by a United kingdom retailer and weighed all over 298 grams.”
With less than 888 bottles released globally, Just about every bottle is individually numbered and introduced within a luxurious collector’s situation.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals
The expose of Johnnie Walker Blue Label Ultra indicators the brand name’s dedication to innovation, with hopes that the ground-breaking structure could encourage the greater deluxe, lightweight, and reduced-carbon whisky bottles of tomorrow.
This is a just one-off bottle for now illustrating the art with the feasible, to be a layout experiment and redefining light-weight as luxurious. We'll go on to apply these learnings over the wider Diageo assortment.
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For the reason that time of its founder, John Walker, those who Mix its whiskies have pursued flavour and high-quality higher than all else.